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Mike McQuaid, provided media visibility for the Katrina Bikes Partnership Project in the Seattle market. McQuaid & Co. Strategic Communications, www.McQuaidCompany.com , which provides proactive media outreach and strategic communications, targeted audiences in and around Seattle with the following results.
Media Placement Results
There were 22 placements of Katrina Bikes across all mainstream media in Baton Rouge, LA and Seattle markets, two international markets and miscellaneous online media pickup. Top Tier placements included The Seattle Times, Seattle Post Intelligencer, KING TV (NBC), KOMO TV (ABC), KIRO TV (CBS), KCPQ TV (FOX), KOMO AM Radio (ABC).
Print media coverage included 8 dedicated feature / columns (2 with photography) and 5 media calendar mentions. There was one radio feature-interview with KOMO AM radio in Seattle and 5 dedicated television placements in Seattle. In addition there were 6 calendar mentions (non media), 12 instances of story pickup among miscellaneous electronic publications, calendars and blogs. There were three News Releases Oct 13, 2005, Nov 1, 2005, Nov 8, 2005 and two media alerts.
Story Placements A spokes-man for giving Sunday, Oct. 30, 2005, Seattle Times
David Lowenthal works on a bike donated for Hurricane Katrina victims Saturday in Hangar 30 at Seattle’s Magnuson Park. Through the Katrina Bikes Partnership project, volunteers will collect and do small repairs on bikes in good condition from 10 a.m. to 5 p.m. today and next Saturday and Sunday. The bikes will be shipped to the Gulf Coast and also given to evacuee students studying at the University of Washington and Seattle University.
Television (9)
Saturday, Oct. 29, 2005, Evening and 11pm News
Interview with Beryl Fernandes and Officer Sean Whitcomb of Seattle Police Department |
Saturday, Oct. 29, 2005, 10pm News
Interview with Beryl Fernandes and Officer Sean Whitcomb of Seattle Police Department
| | Saturday, Oct. 29, 2005, Evening and 11pm News
Interview with Beryl Fernandes and Officer Sean Whitcomb of Seattle Police Department |
Friday, Nov. 4, 2005, KING 5 News at Noon - Brief story and file b-roll Saturday, Oct. 29, 2005, Evening and 11pm News Interview with Beryl Fernandes and Officer Sean Whitcomb of Seattle Police Online Newslink beginning Oct. 29, 2005 |
Radio (1)
Saturday, Nov. 5, 2005
8:30am segment live interview with Beryl Fernandes
Calendars (6) 
Seattle Public Schools – School Beat e-News update via e-Mail to Seattle School District staff
City of Seattle – Seattle Parks and Recreation
City of Seattle – Seattle Parks and Recreation / Magnuson Park Katrina Victims Bicycle Donation Drive
City of Seattle – Weekend Events
The Whatsup.com
ONLINE PRESENCE (14 - includes calendars miscellaneous news pickup and blogs)
Misc. News Sites / Blog (12)
SportUpdates.com - Seattle Cyclists Donate 834 Bikes to Katrina Relief
Costa Rica - Seattle residents donate bicycles for hurricane refugees
Seattle and Boulder Bicycles headed to Louisiana
Seattle residents donate bicycles for hurricane refugees
Media Outreach
Bicycle’s aid hurricane Katrina victims and refugees
Keralanext.com
Cycling News: Seattle Cyclists Donate 834 bikes to Katrina Relief
QuickToolBox.com
Seattle Cyclists Donate 834 bikes to Katrina Relief
Flora, Faua, Maps and Frequent Flying
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